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丰田

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Toyota Global Vision

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Lead the way

Toyota will be a frontrunner. We will seize opportunities and invest in the future.

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Future of mobility

We'll develop new forms of transportation and pursue new ways to connect technology with people.

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Enriching lives around the world

Through the concept of monozukuri, we will create jobs, develop people and contribute to society

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Safest & most responsible ways of moving people

Safety is our number one priority – for our employees and our customers. Nothing is more important.

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Commitment to quality

We constantly raise our standards for dependability, reliability and customer satisfaction.

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Constant innovation

Our goal: “Always better cars.” We continually reinvent ourselves, introduce new technologies and stay ahead of our competition.

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Respect for the planet

In everything we do, we will show consideration to the planet. We investigate and promote systems and solutions that are eco-friendly.

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Exceed expectations

Our attitude is to anticipate and deliver to the needs of those we serve.

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Rewarded with a smile

Customer satisfaction is best expressed with a smile. It promotes a behavior of gratitude and appreciation in all that we do.

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Challenging goals

We aim high and work together... that’s who we are.

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Engaging the talent & passion of people

The power of our organization comes from the skill and ersity of our team members and business partners... solving problems and creating new ideas.

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There is always a better way

The spirit of kaizen... reaching higher and challenging ourselves to find a better way in everything we do... every single day.

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Learn about The TREE

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There is always a better way

Engaging the talent & passion of people

Challenging goals

Rewarded with a smile

Exceed expectations

Constant innovation

Commitment to quality

Safest & most responsibleways of moving people

ENRICHING LIVES

future of mobility

LEAD THE WAY

Respect for the planet

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The Tree Metaphor

丰田愿景可以通过一棵由'树根'、'树干'、'果实'构成的树来表示。

以象征强大自然力量的树木来比喻丰田愿景,主要包含着不断成长,持续繁荣的构想。

'树根'表示丰田共通的价值观。因为丰田所有的活动都根植于这一价值观。同时'树根'支撑着丰田强大而稳定的经营基础'树干',在树干的顶端结满了构成愿景的12构想'果实'。

'树根'、'树干'、'果实'三位一体相互关联,也表现了为了达成愿景丰田的每个人团结一致共同进取的思想。同时这棵树也表示了社会与人的联系,我们为了客户的微笑而努力工作。 树的背景描绘了我们同全世界客户的密切关系。

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